The Founding Circle

The first 250 aren't decided by luck. They're decided by love.

There are 250 slabs in the first drop. Not 251. The Circle is how we decide who gets first pick, and it's simple. The people who bring in the people they'd gift to come first. You're already in. Bringing someone just moves you toward the front.

249 / 250seats left
Bring one friend who joins and seat #2 is yours. Numbered. Never taken back.
Your standing

Find your standing.

Pop in the email you joined with and we'll show you exactly how close you are.

Not on the list yet? Join the Circle. It's free and you're in from the first second.

The lines

Every one you bring moves you up.

IN
You're in the Circle
You're in the Circle from your first second. Your invite lands on drop day, right after early access. Never locked out.
250
The first 250
Bring one friend who joins and a numbered seat is yours: the doors open for you an hour before everyone else, with a slab held for you. 249 of 250 seats left.
First to earn a seat keeps it.
10
The top ten
The ten who bring in the most hold their own perks. A live count, gently, until the close.
Live race until 23 November
1
The first of the Circle
The one at the front takes the hamper, everything the ten get, and their name and story at the front of the wall. Decided at the close.
Decided at the close, 23 November
The perks

Slabs and access. Never a discount.

Everyone in the first 250
A numbered seat: the doors open for you an hour before the list and the public, with a slab held for you.
Founding price, kept for your first year.
The handwritten note, free on every order for the first year.
The Founding Ten
Your first slab free. Not a discount, a gift.
Every new limited flavour launch in the first year: a guaranteed slab, and it comes free when you order.
A permanent Founding Ten mark and a numbered token, one to ten.
Your name on the Drop 01 wall.
The First of the Circle
Everything the ten get.
The full partner hamper.
Your name and your story at the front of the wall.
The top tenLive

The race to the close.

First names only. The ten hold their own perks. The hamper, and the front of the wall, for the one.

1A member0brought

Bring in people you'd genuinely want to send a slab to. Every one moves you up. We'll always show you how close you are.