The easiest way to make someone feel special.
Thick, dark, hand finished slabs with a handwritten note on top. Baked in Melbourne, delivered anywhere in Australia. The first 250 go out on 25 November, and the invite list gets them first.
First name is optional. So we can say hi properly.
Free. No card. One email before launch, then your invite. That's it.
Not sure what kind of gifter you are?
Find my type →What kind of gifter are you?
Seven quick taps. We'll tell you your type, and the one thing you should send because of it.
Takes about a minute. For the fun of it, and for when you need it.
Your type is ready.
Where should we send it? You'll join the invite list too: first word when the drop opens, then your slab before anyone else.
Free. No card. One email before launch, then your invite. That's it.
You're
Be first, or hear about it later.
We're more connected than ever. Yet we've never felt further apart.
We scroll past birthdays. We forget to check in. We replace presence with a like, and call it connection. The rituals that once held us together, a handwritten note, a gift left at the door, a moment of saying “I see you” have quietly disappeared.
Not because we stopped caring. Because caring got hard to schedule.
Something worth the wait is baking. Nobody has tasted it yet.
We're not pretending this is finished.
Every week we bake a small test batch and send it to real people. What they say lands here, the good and the brutal, until the recipe is right. Nothing on this page is borrowed, bought or invented.
Want to see the next batch? We email every new one to the invite list.
Join the invite list
Be one of thefirst 250.
There are no reviews to read yet, no photos of a shop. Just a kitchen in Melbourne, a recipe we've rebuilt every week, and a short list of people who got here before any of it was proven. That list is the Founding Circle. This is your invitation to be on it.
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Guaranteed early access. First pick of the drop, before the list, before the public.
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Founding price, kept for your first year, whatever we charge later.
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The handwritten note, free on every order for the first year.
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Bring in the people you'd gift to and climb. The ten who bring in the most, and the one at the front, hold their own perks.
250 slabs. One flavour. One chance.
The Circle closes on 23 November. After that, nobody new gets in, and everyone after that pays the normal price, always.
The first drop is 250 slabs, made by hand in one batch. When they're gone, they're gone.
Good questions. Honest answers.
Everything people ask before joining the invite list, and a place to ask your own.
When do you actually launch?
First drop lands 25 November 2026. 250 slabs, one launch flavour. The Founding Circle gets early access before anyone else. Until then, we're testing batches weekly and posting every result in the Batch Log above.
Does joining cost anything?
No. It's free, there's no card, and being on the list never obligates you to buy. If the price isn't for you at launch, you simply don't order.
How much will a slab cost?
We'll email the exact price before the drop opens, so you'll know well before you're asked to decide. The first 250 keep that founding price for their first year. Everyone who joins after launch pays the normal price.
Can I send it straight to someone as a gift?
That's what it's built for. You send it to their address, we handwrite your message on the note that sits on top, and they get the whole thing, slab, note and all, without ever seeing a price.
Do you deliver Australia wide?
Yes. Baked in Melbourne and delivered Australia wide, packed to land the way it left.
Are you going to email me constantly?
No. One email when the first batch results are in, one when the drop opens. That's it until you order.
What's the Founding Circle?
The first 250 people, decided by who brings in the people they'd gift to. Cross into the first 250 and your early access locks, it's never taken back. The Circle also keeps the founding price for the first year and the handwritten note free on every order. It closes on 23 November. See the Circle and your standing.
Why only 250 slabs?
Because the first batch should be perfect, not big. Small enough to hand finish every slab and handwrite every note. That's the whole point.